Marico Partners with IIT Tirupati to Develop Sustainable Actives Extraction Technologies
Marico, one of India’s leading Fast-Moving Consumer Goods (FMCG) companies, has announced a strategic partnership with the Indian Institute of Technology (IIT) Tirupati. This collaboration aims to develop sustainable methods for extracting bioactive compounds from natural plant-based sources, focusing on creating healthier cooking oil options for consumers.
The Vision Behind the Partnership
The initiative seeks to leverage green technologies for the extraction and purification of bioactives. This includes comprehensive characterization, shelf-life studies, and efficacy testing of the extracted compounds. By combining Marico’s extensive market expertise with IIT Tirupati’s advanced research capabilities, the partnership aims to place science-backed health benefits and environmental responsibility at the forefront of India’s edible oil sector.
Key Components of the Collaboration
The collaboration is structured around several key components:
- Research Excellence: IIT Tirupati brings its research expertise and advanced analytical infrastructure to the table.
- Hands-on R&D Guidance: Marico provides practical R&D guidance through regular reviews, technical discussions, and strategic counsel.
- Joint Mentorship: A scholar from IIT Tirupati is advancing sustainable process development under the joint mentorship of IIT faculty and Marico experts through the CII-ANRF Prime Minister’s Fellowship for Doctoral Research.
Milestones Achieved
Since the inception of this partnership, several significant milestones have been achieved:
- The publication of the first review paper titled Aqueous Two-Phase Systems: Methods of Binodal Curve Generation and Applications. This paper explores innovative extraction systems for separating and purifying bioactive compounds.
- A research manuscript based on ongoing experiments is currently being finalized for publication, further contributing to the body of knowledge in this field.
Future Plans
Looking ahead, Marico and IIT Tirupati plan to:
- File joint patents to protect their innovations.
- Publish further research to strengthen the scientific foundation of their work.
- Ensure that accurate information reaches both consumers and the industry regarding their developments.
Health-Focused Products and Processes
This collaboration is expected to enable the development of health-focused products and processes that elevate the value-added oils category. By focusing on sustainable practices, Marico aims to create innovations that align with consumer wellness trends and sustainable manufacturing practices.
Expert Insights
Dr. Shilpa Vora, Chief R&D Officer at Marico Limited, commented on the collaboration, stating, “For decades, innovation has been the driving force behind Marico’s iconic Saffola Oils, setting benchmarks in heart health and nutrition. Our partnership with IIT Tirupati is a step forward in advancing green technologies for the extraction of bioactives that open new possibilities. This holds the potential for creating advanced food innovations and bringing us closer to creating innovations that align with consumer wellness trends and sustainable manufacturing practices.”
Marico’s Commitment to Sustainability
This partnership reflects Marico’s purpose of “Make a Difference” by leveraging cutting-edge science and sustainable practices to shape the future of nutrition and wellness. The company is committed to making a positive impact on consumer health and the environment through its innovative approaches.
Conclusion
In conclusion, the partnership between Marico and IIT Tirupati represents a significant step towards advancing sustainable extraction technologies in the food industry. By combining expertise in research and development, both organizations are poised to make a meaningful impact on the health and wellness of consumers while promoting environmentally responsible practices in the edible oil sector.
Note: This article is based on the collaboration details as of January 2026 and may evolve as new developments arise.
