Bridgers Bags Strategic Communications & Digital Mandate for IIT Mandi Catalyst’s Capacity Building Program
New Delhi: Bridgers, an integrated communications agency, has been appointed as the Public Relations and Social Media Marketing partner for the Capacity Building Program, an initiative by IIT Mandi Catalyst, one of India’s premier Technology Business Incubators. The selection follows a competitive multi-agency pitch.
Collaboration Overview
Under this collaboration, Bridgers will provide end-to-end communication strategies for the program’s selected startups. The agency will offer comprehensive Public Relations, Reputation Management, and Social Media Marketing solutions to highlight the innovation and originality of these startups.
Startups Involved
The partnership will see Bridgers work closely with IIT Mandi Catalyst and four of its incubated startups:
- AgriVijay
- UKHI
- Autocracy Machinery
- Bliss Natural
The goal is to amplify innovative brand campaigns and community-focused storytelling, building authentic narratives that position the stakeholders as growth-driven and forward-looking.
Statements from Key Figures
Kumar Anubhav, Founder of Bridgers, expressed enthusiasm about the partnership, stating, “We are focused on contributing to IIT Mandi Catalyst’s Capacity Building program’s vision of empowering Indian startups to create a highly competitive startup ecosystem in India. As one of the leading players in the sector, IIT Mandi Catalyst exemplifies how definitive values shape the national interest, and we are delighted to contribute to their efforts and support the scalability of the Make in India initiative.”
Prof. Dipankar Deb, Faculty In-Charge & Director (Incubation) at IIT Mandi Catalyst, elaborated on the program’s objectives: “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness. The Capacity Building Program is designed to bridge this gap by enabling startups to communicate their vision, innovation, and impact effectively. Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement.”
Anil Singh, CEO of IIT Mandi Catalyst, added, “As one of India’s leading tech incubation programs, the Capacity Building program is dedicated to empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success. We are living at the edge of greatness, and by empowering some of India’s most innovative startups, our vision is to create a thriving startup ecosystem in the country that reimagines purpose and profit simultaneously. Our collaboration with Bridgers will help us to integrate a force multiplier in our quest.”
Goals of the Partnership
Through this partnership, Bridgers aims to:
- Enhance the media presence of the selected incubated startups.
- Build robust relationships with their end-users.
- Implement proactive communication strategies across print, digital, and social media platforms.
- Strengthen brand recall for the startups involved.
- Reinforce Bridgers’ position as a go-to agency for strategic technology communications across India’s public and private sectors.
Conclusion
This collaboration marks a significant step toward fostering innovation and entrepreneurship in India. By leveraging Bridgers’ expertise in strategic communications, IIT Mandi Catalyst’s Capacity Building Program is set to empower startups, ensuring they effectively communicate their unique value propositions and contribute to a vibrant startup ecosystem.
Note: The information provided in this article is based on the latest press release and statements from the involved parties as of January 2026.
