Bridgers wins IIT Mandi Catalyst communications mandate
In a significant development for the Indian startup ecosystem, Bridgers, an integrated communications agency, has been awarded the Public Relations and Social Media Marketing mandate for the Capacity Building program initiated by IIT Mandi Catalyst. This decision follows a competitive multi-agency pitch, highlighting Bridgers’ expertise in the field of strategic communications.
About IIT Mandi Catalyst
IIT Mandi Catalyst is a renowned Technology Business Incubator that plays a pivotal role in nurturing startups and fostering innovation in India. The Capacity Building program is designed to empower selected startups by enhancing their communication strategies, thereby enabling them to thrive in a competitive market.
Bridgers’ Role in the Partnership
As part of this collaboration, Bridgers will provide comprehensive communication strategies for the selected startups under the Capacity Building program. This includes:
- Public Relations
- Reputation Management
- Social Media Marketing
The goal is to highlight the innovation and originality of the startups involved, ensuring that their narratives resonate with stakeholders and the broader community.
Startups Involved
Bridgers will work closely with four incubated startups as part of this initiative:
- AgriVijay: A startup focused on agricultural innovation.
- UKHI: A company dedicated to improving health and wellness.
- Autocracy Machinery: A firm specializing in advanced machinery solutions.
- Bliss Natural: A startup that emphasizes natural products and sustainability.
Strategic Communication Goals
The partnership aims to develop brand campaigns and community-led storytelling that fosters consistent narratives for all stakeholders involved. Bridgers’ strategic communication expertise will be instrumental in helping these startups build credibility and visibility in the market.
Statements from Key Figures
Kumar Anubhav, Founder of Bridgers, expressed enthusiasm about the collaboration, stating, “We are focused to contribute to IIT Mandi Catalyst’s Capacity Building program’s vision of empowering Indian startups to create a highly competitive startup ecosystem in India. As one of the leading players in the sector, IIT Mandi Catalyst exemplifies how definitive values shape the national interest. We are delighted to contribute to their efforts and support the scalability of the Make in India initiative.”
Prof. Dipankar Deb, Faculty In-Charge and Director (Incubation) at IIT Mandi Catalyst, emphasized the importance of the program, saying, “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness. The Capacity Building Program is designed to bridge this gap by enabling startups to communicate their vision, innovation, and impact effectively. Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement.”
Anil Singh, CEO of IIT Mandi Catalyst, added, “As one of India’s leading tech incubation programs, the Capacity Building program is dedicated to empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success. We are living at the edge of greatness, and by empowering some of India’s most innovative startups, our vision is to create a thriving startup ecosystem in the country that reimagines purpose and profit simultaneously. Our collaboration with Bridgers will help us integrate a force multiplier in our quest.”
Conclusion
The partnership between Bridgers and IIT Mandi Catalyst marks a crucial step in enhancing the communication capabilities of Indian startups. By providing structured communication support, the initiative aims to strengthen the media presence of selected incubated startups, ultimately fostering a more robust startup ecosystem in India.
Note: This article is based on information available as of October 2023 and aims to provide a comprehensive overview of the collaboration between Bridgers and IIT Mandi Catalyst.
