Digital Strategy & Marketing Analytics
Overview
The current era of unprecedented environmental dynamism in a hyper-connected world drives transformational change. These ramifications of hyper-connectivity are causing power shifts in the global business landscape, making it necessary for emerging managers to develop their capabilities and manage uncertainties within their organizations. The Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics, offered by IIM Nagpur, is designed for working executives aspiring to enhance their digital strategy and marketing analytics skills.
Programme Details
This 9-month programme is curated to help professionals transform into passionate advocates and leaders who stimulate innovation in leading-edge organizations. It aims to equip participants with contemporary strategic marketing competencies and thought processes, enhancing their existing industry know-how and making them future-ready.
Key Features
- Duration: 9 Months
- Commencement Date: 23rd November 2025
- Application Closure Date: Closed
- Session Timing: Sundays, 10:00 AM to 1:00 PM
Admission Criteria
The programme is designed for working professionals who meet the following criteria:
- A graduation degree with a minimum of 50% marks or equivalent from a recognized university (national or international).
- A minimum of 3 years of work experience.
Pedagogical Methodology
The programme employs multiple pedagogical methods to ensure an engaging learning experience, including:
- Case discussions
- Hands-on simulations
- Online lectures
- Workshops
Learning Outcomes
Participants will master various aspects of digital and performance marketing, including:
- Utilizing top tools, platforms, and simulations for effective marketing.
- Strategically integrating AI tools for smarter marketing impact.
- Understanding marketing automation and cutting-edge technologies for market disruption.
- Conducting advanced campaign analysis and ROI measurement.
Career Services
Jaro Education offers various career enhancement services to support participants in their professional journey:
Resume Building
Meticulous creation and refinement of resumes, aligning them with corporate standards to reflect skills and achievements.
LinkedIn Profile Optimization
Tailored suggestions for enhancing LinkedIn profiles to maximize visibility and foster connections with industry leaders.
Career Enhancement Sessions
Access to immersive bootcamps and masterclasses on the latest industry trends, led by esteemed experts, through the Jaro Connect platform.
Note: IIM Nagpur or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services are provided to help you manage your career proactively. Jaro Education provides the Career Services described here. IIM Nagpur is not involved in any way with the Career Services described above and offers no commitments.
About IIM Nagpur
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aims to be a leading management institution that shapes management systems, policy, and governance through high-quality education, research, and industry engagement. The Institute seeks to create value-driven leaders and global managers with strong conceptual foundations and analytical approaches.
Mission and Vision
IIM Nagpur’s mission is to address the needs of a modern India, connecting aspirations and realities to achieve internationally respected benchmarks. The motto, सत्यं च स्वाध्यायप्रवचने च, translates to “an inspired journey towards truth through individual reflection and collective discourse,” propels the quest to bridge the gap between abstract knowledge and practical application.
Executive Education
Executive education is a significant thrust area for IIM Nagpur, with a variety of programmes designed by a faculty with a stellar record of research, teaching, and industry engagement. These programmes equip managers and executives with the capabilities to perform effectively in their current roles and take on greater challenges throughout their careers.
Programme Highlights
- PG Certificate & Alumni Status from IIM Nagpur
- 9 Months of Blended Learning
- Hands-on Exposure to Leading Digital Marketing Tools and Platforms
- Learning from Industry Experts
- Case Study Based Learning
- Chamber Consulting Sessions
- 3 Days Campus Immersion
Admission Process
- Eligibility of Applicant
- Application Submission
- Screening & Shortlisting
- Admission & Fee Payment
- Book your Seat
Syllabus Breakdown
Module 1: Fundamentals of Marketing
- Introduction to Marketing
- Concept of Value in Marketing
- Introducing the Concept of 4Ps
- Introducing the Concept of STP
Module 2: Digital Marketing Strategies
- Understanding Digital Marketing Channels
- Content Marketing Strategies
- SEO and SEM Techniques
- Social Media Marketing
Module 3: Marketing Analytics
- Data Collection and Analysis
- Measuring Marketing Performance
- Customer Segmentation and Targeting
- Predictive Analytics in Marketing
Module 4: Advanced Marketing Technologies
- AI in Marketing
- Marketing Automation Tools
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