AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost
In the rapidly evolving landscape of artificial intelligence, startups are continuously finding innovative ways to leverage technology for business solutions. One such startup, Rocket, is making waves by offering consulting-style product strategies at a significantly lower cost than traditional consulting firms like McKinsey & Company. Based in Surat, India, Rocket aims to redefine how businesses approach product development and market strategy.
The Launch of Rocket 1.0
On April 6, 2026, Rocket officially launched its platform, Rocket 1.0. This platform is designed to streamline the process of research, product building, and competitive intelligence into a single workflow. By utilizing AI, Rocket generates comprehensive product strategy documents that include essential elements such as pricing, unit economics, and go-to-market recommendations.
Addressing the Gap in the Market
Vishal Virani, co-founder and CEO of Rocket, highlighted a crucial insight: while coding has become more accessible through various AI-powered tools, the question of what to build remains largely unanswered. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” Virani stated. This perspective underscores the need for businesses to focus on strategic planning rather than just execution.
How Rocket Works
Rocket’s platform is designed to generate product requirement documents in PDF format based on user prompts. These documents resemble traditional consulting reports, providing users with a structured analysis of their product strategies. Unlike other AI tools that focus primarily on coding or feature execution, Rocket emphasizes strategic insights.
Data Sources and Analysis
To generate its reports, Rocket draws on over 1,000 data sources, including:
- Meta’s ad libraries
- Similarweb’s API
- Proprietary web crawlers
This extensive data collection allows Rocket to synthesize known pricing models, user behavior patterns, and competitive insights. However, it is important for users to validate the outputs before making significant business decisions, as some of the analysis may be based on existing data rather than independently verifiable information.
Subscription Plans and Pricing
Rocket offers a range of subscription plans to cater to different business needs:
- $25 per month: Basic application building
- $250 per month: Strategy and research capabilities
- $350 per month: Full platform access, including competitive intelligence
The $250 plan allows users to generate two to three “McKinsey-grade” research reports alongside product builds, positioning Rocket as a cost-effective alternative to traditional consulting services that often charge thousands of dollars for similar work.
Growth and User Base
Since raising a $15 million seed round in September from notable investors such as Accel, Salesforce Ventures, and Together Fund, Rocket has experienced significant growth. The startup has expanded its user base from 400,000 to over 1.5 million users across 180 countries. It has reported an annualized average revenue per user of approximately $4,000, although specific numbers of paying customers have not been disclosed.
Operational Efficiency
Rocket operates with gross margins exceeding 50%, with 20% to 30% of its customer base consisting of small and medium-sized businesses. The company currently employs a team of 57 individuals and has established operations in both Surat and Palo Alto, California.
Conclusion
Rocket is positioning itself as a disruptive force in the consulting industry by leveraging AI to provide affordable, high-quality strategic insights. As businesses continue to navigate the complexities of product development and market competition, platforms like Rocket may become invaluable tools for entrepreneurs and established companies alike.
Note: This article is based on information available as of October 2023 and may not reflect the most current developments in the AI startup landscape.
