Bridgers wins PR, digital mandate of incubator IIT Mandi Catalyst’s…
On January 27, 2026, Bridgers, a prominent player in the public relations and digital marketing sector, was awarded the Public Relations and Social Media Marketing mandate for the Capacity Building Program. This initiative is spearheaded by IIT Mandi Catalyst, recognized as one of India’s leading technology business incubators. The decision followed a competitive multi-agency pitch, showcasing Bridgers’ expertise and strategic vision.
About IIT Mandi Catalyst
IIT Mandi Catalyst is an incubator that focuses on nurturing startups and fostering innovation in technology. Its Capacity Building Program is designed to empower the next generation of entrepreneurs by providing essential resources and support to help them succeed in a competitive landscape. The program aims to create a robust startup ecosystem in India, promoting innovation while aligning with national interests.
Collaboration Details
The partnership between Bridgers and IIT Mandi Catalyst will involve close collaboration with the individual teams at the incubator as well as four of its incubated startups:
- AgriVijay: A startup focused on agricultural technology.
- UKHI: A company specializing in innovative health solutions.
- Autocracy Machinery: A firm dedicated to advanced machinery solutions.
- Bliss Natural: A startup promoting natural health products.
Vision for the Future
Anil Singh, CEO of IIT Mandi Catalyst, expressed the significance of this collaboration, stating, “As one of India’s leading tech incubation programs, the Capacity Building Program is dedicated to empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success.” He emphasized the importance of fostering innovation and creating a thriving startup ecosystem that reimagines both purpose and profit.
Strategic Communication Expertise
Prof. Dipankar Deb, the faculty in-charge and director of incubation at IIT Mandi Catalyst, elaborated on the program’s objectives. He stated, “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness.”
He further explained that the Capacity Building Program is designed to bridge the gap between innovative ideas and effective communication. “Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement,” he added.
Bridgers’ Commitment
Kumar Anubhav, founder of Bridgers, shared his enthusiasm about the partnership, stating, “As one of the leading players in the sector, IIT Mandi Catalyst is an example of how definitive values shape the national interest. We are delighted to contribute to their efforts and support the scalability of the ‘Make in India’ initiative.”
Impact on Startups
The collaboration between Bridgers and IIT Mandi Catalyst is expected to have a significant impact on the startups involved in the Capacity Building Program. By leveraging Bridgers’ expertise in public relations and digital marketing, these startups will gain access to:
- Enhanced Visibility: Increased awareness of their products and services in the market.
- Effective Communication: Improved messaging that resonates with their target audiences.
- Stakeholder Engagement: Stronger relationships with investors, customers, and partners.
- Market Positioning: Better positioning in the competitive landscape through strategic branding.
Conclusion
The partnership between Bridgers and IIT Mandi Catalyst marks a significant step towards building a more robust startup ecosystem in India. By combining their strengths, both organizations aim to empower innovative entrepreneurs and ensure their success in a rapidly evolving market. This collaboration not only supports individual startups but also contributes to the broader vision of fostering entrepreneurship and innovation in the country.
Note: The information provided in this article is based on the latest updates and developments as of January 2026.
