IIT Delhi Launches Executive Programme in Brand Management
The Indian Institute of Technology (IIT) Delhi has announced the launch of its Executive Programme in Brand Management. This six-month live online certification course is part of the Continuing Education Programme (CEP) and is designed to cater to the growing demand for skilled brand strategists in an increasingly digital economy.
Course Overview
The Executive Programme in Brand Management aims to equip fresh graduates and early-career professionals with the strategic, analytical, and creative skills necessary to thrive in the world of branding. With the global branding agencies market projected to reach USD 90.27 billion by 2033 and brand management solutions expected to surpass USD 12.4 billion, there is a pressing need for professionals who can effectively build and scale powerful brands.
Programme Highlights
- Duration: 6 months, fully live online
- Start Date: January 2026
- Class Schedule: Sundays, 10:30 am – 12:30 pm
- Eligibility: Graduates (10+2+3) from any discipline
- Fee: INR 1,20,000 + 18% GST
- Application Deadline: 20 December 2025
- Assessment: 100% Capstone Project-based (70% attendance mandatory)
- Certificate: Issued by CEP, IIT Delhi
Key Features and Learning Outcomes
The programme is structured to provide participants with a comprehensive understanding of brand management through various modules. Key features include:
- Live sessions conducted by IIT Delhi faculty and industry experts
- 17 modules covering essential topics such as brand fundamentals, consumer behaviour, digital branding, AI-driven analytics, luxury branding, and global strategy
- Real-world case studies and peer discussions to enhance learning
- A comprehensive capstone project aimed at building a complete brand strategy
- A focus on job-ready skills in brand positioning, integrated marketing campaigns, content strategy, and brand leadership
Career Acceleration and Return on Investment
Completing the Executive Programme in Brand Management opens doors to high-growth roles in various sectors. Graduates can pursue careers as:
- Brand Executive / Brand Strategist
- Marketing Associate / Digital Marketing Specialist
- Social Media Manager / Content Strategist
- Assistant Brand Manager (mid-term progression)
Participants will gain a competitive edge through IIT Delhi’s prestigious certification, a robust professional portfolio, and skills that can significantly accelerate salary progression in industries such as FMCG, technology, e-commerce, retail, BFSI, fashion, healthcare, and media.
Who Should Apply?
This programme is ideal for:
- Fresh graduates aiming to enter the branding and marketing fields
- Early professionals in advertising, public relations, or digital marketing
- Individuals transitioning from non-marketing backgrounds
- Entrepreneurs looking to build or reposition their own brands
Coordination and Faculty
The programme is coordinated by Professor Mahim Sagar, a distinguished faculty member and former head of the Department of Management Studies at IIT Delhi. He is also a recipient of the IIT Delhi Teaching Excellence Award, ensuring that participants receive high-quality instruction and mentorship throughout the course.
Admissions Now Open
Seats for the Executive Programme in Brand Management are limited. Selection will be based on eligibility and application submission before the deadline of 20 December 2025. Interested candidates are encouraged to apply early through the official CEP portal to secure their place in this valuable programme.
Note: This article is based on information available as of November 2025. Please check the official IIT Delhi website for the most current details regarding the programme.
