IIT Delhi Launches Executive Programme in Brand Management
On December 30, 2025, IIT Delhi announced the launch of a new Executive Programme in Brand Management, aimed at equipping aspiring marketing professionals with essential skills in branding. This six-month online certification is designed for students, recent graduates, and early-career professionals who are looking to establish a strong foundation in the branding and marketing domain.
The Growing Importance of Brand Management
As businesses navigate an increasingly digital and competitive marketplace, the significance of branding has become more pronounced. Companies are recognizing that effective brand management is crucial for achieving business success, leading to a rising demand for skilled professionals in this field. The Executive Programme at IIT Delhi responds to this demand by providing a structured path for individuals seeking to enter the branding and marketing sectors.
Programme Overview
The Executive Programme in Brand Management is part of IIT Delhi’s Continuing Education Programme (CEP) and aims to bridge the gap between academic learning and industry expectations. The curriculum is comprehensive, spanning 17 modules that cover both foundational and advanced topics in brand management.
- Brand Positioning
- Consumer Behaviour
- Digital Branding
- Integrated Marketing Communication
- Analytics
- Global Brand Strategy
One of the key features of the programme is a capstone project, which allows learners to develop a complete brand strategy. This project not only enhances their understanding of theoretical concepts but also provides practical experience that can be showcased in portfolios for internships or job applications.
Learning Format and Schedule
The programme is delivered live online, allowing participants to engage with the material in real-time. Classes are scheduled to take place on Sundays from 10:30 AM to 12:30 PM, making it convenient for students and working professionals to balance their studies with existing commitments. The programme is set to commence in January 2026, and participants must maintain a minimum attendance of 70% to complete the certification.
Target Audience
This Executive Programme is open to graduates from any discipline under the 10+2+3 educational system. It is particularly beneficial for individuals aspiring to pursue careers in various roles, including:
- Brand Executive
- Marketing Associate
- Digital Marketing Specialist
- Social Media Manager
- Content Strategist
- Assistant Brand Manager (with experience)
These roles span a wide range of sectors, including fast-moving consumer goods (FMCG), retail, technology, media, e-commerce, healthcare, and consumer services.
Curriculum Focus
The curriculum of the Executive Programme is designed to reflect current industry trends, emphasizing:
- Digital-First Branding
- Social Media Strategy
- AI-Driven Analytics for Consumer Insights
This focus ensures that learners acquire future-ready skills that are applicable across various industries, preparing them to meet the evolving demands of the job market.
Expert Faculty and Industry Insights
The programme is coordinated by Professor Mahim Sagar, a distinguished faculty member and former Head of the Department of Management Studies at IIT Delhi. Professor Sagar brings a wealth of expertise in branding, consumer behaviour, and strategic communication to the programme.
Sessions will be conducted by IIT Delhi faculty alongside industry practitioners, providing students with a blend of theoretical knowledge and practical insights. This approach enhances the learning experience, allowing participants to engage with real-world applications of branding concepts.
Conclusion
The Executive Programme in Brand Management at IIT Delhi represents a significant opportunity for aspiring marketing professionals to gain valuable skills and knowledge in a critical area of business. As the landscape of branding continues to evolve, this programme aims to prepare participants for successful careers in a variety of sectors, ensuring they are equipped to meet the challenges of the modern marketplace.
Note: This article is based on information available as of December 30, 2025, and is intended for informational purposes only.
