IIT Delhi Launches Online Executive Programme in Brand Management
The Indian Institute of Technology (IIT) Delhi has announced the launch of a six-month live online Executive Programme in Brand Management. This initiative aims to enhance strategic and creative branding skills among participants. Registrations for the programme are open until November 29, 2025.
Programme Overview
The Executive Programme in Brand Management is part of the Continuing Education Programme (CEP) at IIT Delhi. The course is designed for individuals who wish to deepen their understanding of branding and strategic communication. The live online classes will commence on January 25, 2026, and will conclude on July 19, 2026. Classes are scheduled every Sunday from 10:30 AM to 12:30 PM.
Upon successful completion of the course, participants will receive a certificate awarded by CEP, IIT Delhi.
Structured Curriculum and Hands-On Learning
The programme comprises 17 modules, covering essential branding topics, including:
- Core Branding Concepts
- Strategic Brand Management
- Consumer Segmentation
- Integrated Brand Communication
- Innovation in Branding
Additionally, the curriculum includes specialized modules on:
- Luxury and Global Branding
- Digital and AI-Driven Branding
- Leadership in Organisational Culture
A key feature of the programme is the capstone project, where participants will apply their learning to develop a comprehensive brand strategy. Assessment will be based entirely on this project, highlighting IIT Delhi’s emphasis on practical, real-world applications.
To qualify for the certificate, students must maintain at least 70% attendance during live sessions and successfully complete the capstone project.
Eligibility Criteria and Fee Structure
The eligibility criteria for the Executive Programme in Brand Management are as follows:
- Must have passed Class 10 and 12.
- Must hold a three-year undergraduate degree (10+2+3) from a recognized university in any discipline.
- Basic knowledge of Excel is required, as it will be utilized in the course.
- The programme is open to graduates, working professionals, and individuals seeking to learn brand strategy.
The total fee for the programme is Rs 1,20,000 plus 18% GST, payable in two instalments: Rs 80,000 followed by Rs 40,000. An application fee of Rs 1,500 (in some sources, Rs 1,000 + GST) is non-refundable.
How to Apply
To apply for the Executive Programme in Brand Management, follow these steps:
- Visit the official IIT Delhi CEP link for the Executive Programme in Brand Management.
- Click on ‘Apply’ on the course page.
- Log in using your Gmail or Microsoft ID.
- Fill in the required personal and academic details.
- Pay the application fee of Rs 1,500 online.
- Submit the form to complete your registration.
Career Outcomes and Target Audience
The programme is designed for a diverse audience, including:
- Fresh graduates
- Early-career professionals in advertising, PR, and digital marketing
- Individuals from non-marketing backgrounds looking to transition into strategic branding roles
Graduates of the programme may pursue roles such as:
- Brand Executive
- Brand Strategist
- Digital Marketing Specialist
- Social Media Manager
- Assistant Brand Manager
- Communication Planner
- Content Strategist
These roles span various sectors, including FMCG, retail, media, technology, fashion, healthcare, and e-commerce.
Conclusion
The Executive Programme in Brand Management at IIT Delhi presents a valuable opportunity for individuals looking to enhance their branding expertise and strategic communication skills. With a robust curriculum and practical project work, participants can expect to gain a comprehensive understanding of brand management that will benefit their careers.
Note: Ensure to apply before the deadline of November 29, 2025, to secure your spot in this transformative programme.
