IIT Kharagpur Showcases Amplify Initiative With Google; Sundar Pichai Visits Expo Stall | Indiablooms – First Portal on Digital News Management
Date: February 21, 2026
Introduction
IIT Kharagpur recently showcased its innovative Amplify Initiative at the India AI Impact Summit 2026 held in New Delhi. This initiative, developed in collaboration with Google Research India, aims to enhance India-centric artificial intelligence (AI) development. The event was marked by a visit from Sundar Pichai, the CEO of Google, who expressed his support for the project and its objectives.
The Amplify Initiative
The Amplify Initiative is designed to create expert-driven, high-quality datasets that are tailored to the unique needs of underrepresented and hyperlocal Indian contexts. The project is led by Dr. Mainack Mondal, an Assistant Professor in the Department of Computer Science and Engineering at IIT Kharagpur, who serves as the Principal Investigator. Former Director Prof. Partha Pratim Chakrabarti acts as the Co-Principal Investigator, with significant contributions from doctoral scholar Gunjan Balde.
Objectives of the Amplify Initiative
- To develop small-scale, high-quality datasets that reflect the cultural and linguistic diversity of India.
- To facilitate structured knowledge collection from domain experts across various scenarios.
- To address knowledge gaps in how large language models understand region-specific practices and risks.
- To promote the development of AI systems that are inclusive, culturally grounded, and relevant to Indian contexts.
Visit by Sundar Pichai
Sundar Pichai’s visit to the Amplify stall was a highlight of the event. He was welcomed by Prof. Chakrabarti, emphasizing the strong ties between IIT Kharagpur and Google. Pichai’s presence underscored the importance of collaboration between academia and industry in driving technological advancements.
Significance of the Visit
Pichai’s engagement with the Amplify Initiative reflects Google’s commitment to supporting AI research that is relevant to the Indian market. His visit also provided an opportunity for discussions on future collaborations and the potential impact of AI on various sectors in India.
Key Features of the Amplify Initiative
The Amplify Initiative focuses on several key features that set it apart from other AI projects:
- Hyperlocal Pedagogical Consultations: The initiative aims to develop educational resources that are sensitive to local languages, cultures, and examination formats.
- Contextual Safety Assessments: It incorporates assessments of localities that consider temporal and region-specific attributes, enhancing the relevance of AI applications.
- Collaborative Data Collection: The project encourages partnerships with industry leaders, researchers, and policymakers to enhance the robustness of AI systems.
Engagement at the Expo
The Expo saw significant engagement from various stakeholders, including industry leaders, researchers, and policymakers. Discussions revolved around the need for collaborative efforts in data collection to ensure that AI systems are not only technologically advanced but also culturally relevant.
Impact on the Indian AI Ecosystem
IIT Kharagpur’s commitment to pioneering research partnerships is expected to play a crucial role in shaping the future of AI in India. The Amplify Initiative aims to set a benchmark for responsible AI development that aligns with the country’s unique socio-cultural landscape.
Conclusion
The Amplify Initiative represents a significant step towards advancing AI research that is both innovative and culturally relevant. With the support of Google and the leadership of IIT Kharagpur, this initiative is poised to make a lasting impact on the Indian AI ecosystem. The collaboration highlights the importance of integrating local knowledge and expertise into the development of AI technologies.
Note: The information presented in this article is based on recent developments and may be subject to change as the initiative progresses.

