QGroup Partners IIT Madras Alumnus to Launch Sliq Group in India, Plans .5 Million Investment
Mumbai, Maharashtra – A Swedish billion-dollar global technology collective, QGroup, is making its entry into India’s product engineering landscape. In collaboration with Indian technology entrepreneur Deepak Kumar Choubey, an alumnus of IIT Madras, QGroup is set to launch Sliq Group (Software Labs India with QGroup), a new IT venture aimed at building globally competitive digital products from India.
About Sliq Group
The partnership between QGroup and Deepak Choubey brings together notable figures including Mikael Kretz, Hakan Paulsson, and Jon Carvell, who are key players at QGroup. This new entity represents a formal re-entry into India’s product engineering and digital experience ecosystem. Unlike traditional IT services firms that dominate the technology sector in India, Sliq Group is positioning itself as a product-focused company.
Vision and Mission
The emphasis of Sliq Group is on experience-led engineering, product thinking, and scalable digital platforms designed for long-term business impact. Mikael Kretz stated, “We saw a strong alignment in Deepak’s vision. He is not only building technology but crafting experiences that feel intuitive and transformative. This is the kind of strategic thinking we want to bring into the Indian market.”
Identifying Market Gaps
The founders of Sliq Group have identified a critical gap in India’s technology landscape. While the country has established itself as a global hub for software development and engineering talent, areas such as product craftsmanship, user experience design, and integrated product strategy remain underdeveloped compared to the scale of the market.
Deepak Choubey’s Background
Deepak Choubey, who previously held leadership roles at Schbang Tech and SchbangQ (an international joint venture), brings a wealth of experience to Sliq Group. His background includes working on technology projects at CERN and founding EpitomeAI, an AI automation startup. He has also been selected for Draper University’s Silicon Valley accelerator program and has worked with prominent organizations like ITC and ICICI Bank.
Strategic Goals
Deepak emphasized the need for clarity in strategy, depth in design, and a strong understanding of user digital behavior. He stated, “India has proven its strength in large-scale execution. However, building enduring digital products requires clarity in strategy, depth in design, and a strong understanding of the user’s digital behavior. Sliq Group exists to strengthen this layer for businesses that want to compete globally.”
Investment Plans
Sliq Group’s collective community plans to invest approximately $2.5 million over the next three years to develop AI-powered tools and digital platforms. These investments are aimed at fast-tracking operations and improving time-to-market for clients. The roadmap also includes team expansion and potential acquisitions of boutique product and technology firms in India.
Service Offerings
The service offerings of Sliq Group include:
- Product strategy and design
- E-commerce and SaaS solutions
- AI-powered workflow solutions
- Full-stack application development
- Enterprise digital transformation
- Legacy system modernization
The target market for Sliq Group includes growth-stage startups, mid-market companies, and enterprises looking to enhance their product capabilities.
Industry Trends
The partnership between QGroup and Sliq Group reflects a broader trend known as “India in-sourcing.” This trend highlights the shift towards conceiving, designing, and engineering world-class digital products in India for global markets, rather than merely executing offshore specifications.
QGroup’s Background
QGroup, part of the Nexer Group, manages a portfolio of technology-focused companies delivering digital platforms and services worldwide. Their focus on entering the Indian market through this partnership signals growing confidence in India’s ability to ascend the value chain in global technology markets.
Conclusion
The launch of Sliq Group marks a significant development in India’s technology sector, aiming to fill gaps in product engineering and design. With a strong investment backing and a clear vision, Sliq Group is poised to make a substantial impact in the global digital product landscape.
Note: This article is based on information available as of February 28, 2026, and aims to provide an overview of the recent developments in the partnership between QGroup and Sliq Group.
