Bridgers wins PR & social media mandate for IIT Mandi’s Capacity Building program
In a significant development in the realm of public relations and social media marketing, Bridgers has secured a mandate to support the Capacity Building program initiated by IIT Mandi Catalyst. This decision follows a rigorous multi-agency pitch, highlighting Bridgers’ capabilities in communication strategy development.
About the Capacity Building Program
The Capacity Building program at IIT Mandi Catalyst aims to empower startups by enhancing their operational capabilities and market presence. This initiative is particularly crucial for the participating startups, which include:
- AgriVijay
- UKHI
- Autocracy Machinery
- Bliss Natural
The program focuses on providing essential support in various areas, including:
- Public relations
- Reputation management
- Social media outreach
Bridgers’ Role in the Collaboration
Bridgers will play a pivotal role in developing tailored communication strategies for each of the participating startups. The agency’s efforts will encompass a wide range of platforms, including print, digital, and social media. This multi-faceted approach is designed to enhance the visibility and credibility of the startups involved.
Statements from Key Stakeholders
Kumar Anubhav, the Founder of Bridgers, expressed enthusiasm about the collaboration, stating, “We are focused on the IIT Mandi Catalyst’s Capacity Building program’s vision of empowering Indian startups to create a highly competitive startup ecosystem in India. As one of the leading players in the sector, IIT Mandi Catalyst exemplifies how definitive values shape the national interest, and we are delighted to contribute to their efforts and support the scalability of the Make in India initiative.”
Prof. Dipankar Deb, Faculty In-Charge and Director of Incubation at IIT Mandi Catalyst, emphasized the importance of communication in the success of startups. He stated, “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness. The Capacity Building Program is designed to bridge this gap by enabling startups to communicate their vision, innovation, and impact effectively. Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement.”
Anil Singh, CEO of IIT Mandi Catalyst, further elaborated on the nature of the collaboration, saying, “As one of India’s leading tech incubation programs, the Capacity Building program is dedicated to empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success. We are living at the edge of greatness, and by empowering some of India’s most innovative startups, our vision is to create a thriving startup ecosystem in the country that reimagines purpose and profit simultaneously. Our collaboration with Bridgers will help us integrate a force multiplier in our quest.”
The Importance of Communication in Startups
Effective communication is a cornerstone for any startup aiming for success in today’s competitive landscape. Startups often face challenges in articulating their vision and value proposition to potential investors, customers, and partners. The Capacity Building program recognizes this need and aims to equip startups with the necessary tools to enhance their communication strategies.
By partnering with Bridgers, IIT Mandi Catalyst is taking a proactive approach to ensure that these startups can effectively convey their innovations and impact. This collaboration is expected to yield significant benefits, including:
- Improved media engagement
- Enhanced public perception
- Stronger relationships with stakeholders
Future Prospects
The collaboration between Bridgers and IIT Mandi Catalyst is poised to create a ripple effect in the Indian startup ecosystem. As these startups gain visibility and credibility, they are likely to attract more investment and support, contributing to the overall growth of the sector.
Furthermore, the emphasis on communication strategies will not only benefit the participating startups but also serve as a model for other incubators and accelerators in India. By prioritizing effective communication, these organizations can help foster a more robust startup ecosystem.
Conclusion
In conclusion, Bridgers’ acquisition of the PR and social media mandate for IIT Mandi’s Capacity Building program marks a significant step towards empowering Indian startups. Through strategic communication and outreach, this collaboration aims to enhance the visibility and credibility of innovative startups, ultimately contributing to a thriving entrepreneurial ecosystem in India.
Note: The information presented in this article is based on the latest updates and statements from key stakeholders as of January 2026.
