IIT Delhi Opens Registration for Online Executive Programme in Brand Management
The Indian Institute of Technology (IIT) Delhi has announced the opening of registrations for its six-month Online Executive Programme in Brand Management. This initiative is designed for professionals seeking to enhance their knowledge and skills in brand management, a crucial aspect of modern business strategy.
Programme Overview
The Online Executive Programme in Brand Management is set to commence on January 25, 2026, and will run until July 19, 2026. Classes will be held every Sunday from 10:30 AM to 12:30 PM, providing flexibility for working professionals to engage in the course without disrupting their regular work schedules.
Eligibility Criteria
To be eligible for this programme, applicants must meet the following requirements:
- Completion of Class 10 and Class 12.
- A three-year graduation degree in any field from a recognized university.
- Basic knowledge of Excel, as it will be utilized throughout the course.
Course Fee Structure
The total fee for the Online Executive Programme in Brand Management is Rs. 1,20,000, excluding an additional 18% GST. The fee can be paid in two installments:
- First installment: Rs. 80,000
- Second installment: Rs. 40,000
Programme Structure
The curriculum for the programme covers a wide range of topics essential for effective brand management. Key areas of focus include:
- Branding fundamentals
- Strategic brand planning
- Consumer research and market segmentation
- Brand communication
- Innovation and product lifecycle
- Luxury and global branding
- Digital and technology-enabled branding
- Brand leadership
- Capstone project
Learning Outcomes
Participants in the programme can expect to achieve the following job-focused learning outcomes:
- Understanding of branding fundamentals and strategies.
- Ability to conduct consumer research and market segmentation.
- Skills in effective brand communication.
- Knowledge of innovation processes and product lifecycle management.
- Insights into luxury and global branding trends.
- Familiarity with digital branding techniques.
- Leadership skills in brand management.
To receive a certificate upon completion, candidates must successfully complete the capstone project and maintain a minimum attendance of 70%.
Registration Process
Interested candidates can register for the programme by following these steps:
- Visit the official IIT Delhi Brand Management Programme website.
- Select the Apply button and fill in the required personal and academic details.
- Pay the application fee of Rs. 1,500 to complete the registration process.
For more detailed information, applicants are encouraged to visit the official IIT Delhi programme page.
Conclusion
The Online Executive Programme in Brand Management at IIT Delhi offers a unique opportunity for professionals to deepen their understanding of branding in today’s dynamic market. With a structured curriculum and flexible online format, this programme is ideal for those looking to advance their careers in brand management.
Note: The information provided in this article is based on the latest updates from IIT Delhi as of November 2025. Interested candidates should verify details on the official website before applying.
